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The Clear Barber

    Seeding

CLEAR (Unilever)

CLEAR (Unilever)

The Clear Barber

2024

Clear for Men embarked on a transformative initiative across Iraq, collaborating with over 100 barbershops in Baghdad, Basra, Erbil, and Sulaymaniyah. Through a strategic partnership, Clear for Men supplied these barbershops with branded capes, aprons, and water spray bottles, enhancing their aesthetic appeal while celebrating Iraq's rich grooming culture. Concurrently, Clear for Men introduced a dynamic new lineup of shampoo products, inviting patrons to experience the brand's transformative hair care solutions firsthand. This immersive sampling experience not only elevated brand visibility but also fostered direct engagement and feedback from consumers. Beyond product placement, Clear for Men's collaboration with barbershops served as a testament to its commitment to community empowerment and corporate responsibility, bridging geographical divides and enriching grooming rituals for Iraqi men across diverse urban and rural landscapes.

Sagerlabs orchestrated a groundbreaking campaign on behalf of its esteemed client, Clear for Men, exemplifying a remarkable fusion of creativity, expertise, and strategic prowess. With meticulous attention to detail, Sagerlabs meticulously orchestrated every facet of the campaign, from conception to implementation, ensuring unparalleled excellence at every stage. Leveraging its unparalleled proficiency in distribution management, Sagerlabs expedited the delivery of bespoke packages and kits to 100 barbershops across Baghdad within a remarkably swift timeframe, setting a new benchmark for efficiency and efficacy in the industry. The streets of Baghdad bore witness to the unmistakable Clear for Men blue branding adorning the foremost barbershops, a testament to Sagerlabs' unparalleled ability to command attention and leave a lasting impression. Integral to the campaign's success was Sagerlabs' strategic inclusion of complimentary shampoo samplings, featuring Clear's cutting-edge lineup including Clear Cool Sport, Clear Deep Cleanse, and Clear Hair Fall Defence, solidifying Clear for Men's position as a trailblazer in men's grooming.

GALLERY

FILM    /    RECAP

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