The Sunsilk Thick & Long Influencer Seeding Campaign aimed to generate buzz and excitement around the launch of the new variant by leveraging the influence of content creators. The campaign involved sending tote bags of products and hair accessories to 93 carefully selected influencers, while 7 key influencers received personalized PR boxes. Additionally, a contest was organized where 100 lucky followers had the chance to win the same tote bags.
The campaign garnered significant organic content, with Instagram reels amassing a total of 754,061 views and a remarkable engagement of 28,838. Furthermore, a TikTok video featuring one of the influencers was sparked and achieved exceptional success, accumulating over 20.3 million views.
During the campaign, numerous influencers expressed interest in collaborating with Sunsilk and trying out the new product. And their content felt genuine and relatable, avoiding an overly promotional tone.
Followers demonstrated strong interest in the product, expressing curiosity about its availability and showing enthusiasm for trying it out. The gesture of gifting their followers was well-received by influencers, further enhancing brand affinity and loyalty.
Overall, the Sunsilk Thick & Long Influencer Seeding Campaign successfully achieved its objectives by generating awareness, driving engagement, and fostering positive sentiment towards the new product among influencers and their followers